Challenge #9

What if …

the citizens in Ghent were aware of their co2 impact related to e-commerce?


City of Ghent – Environment and climate department

Our mission is to move our city to a sustainable and climate neutral city.

Involved SDG's

#11 – Sustainable cities & communities

#12 – Responsible consumption & production

#13 – Climate action


  • Dutch
  • English

Problem description

People are not aware of the CO2 impact that is related to their e-commerce behavior. They forget that an online purchase sometimes has a significant CO2 impact, for example related to the distance that is covered, the packaging that is used, the vehicle(s) that were used, inefficient delivery routes, … By showing the impact we want to change their behavior and show the different alternatives.

At the moment we are missing data to quantify the impact and their is a lack of communication and choice when it comes to the logistics following the purchase of the products via e-commerce.

Join this project

Do you want to work on a challenging project in one of the courses you follow? Let us know and we’ll bring you in contact with the contact person for this challenge. If other students are already working on it we’ll bring you in contact as well.

students are working on this challenge

What has been done already?

In the Netherlands there are some examples that tackle this problem such as

What are the next steps?

Find data on this problem, benchmark and analyse it.

Interaction with different stakeholders

Expected outcome

A plan of action to continue with the project and a summary of the data & information that has been found.