What if …
the citizens in Ghent were aware of their co2 impact related to e-commerce?
#11 – Sustainable cities & communities
#12 – Responsible consumption & production
#13 – Climate action
People are not aware of the CO2 impact that is related to their e-commerce behavior. They forget that an online purchase sometimes has a significant CO2 impact, for example related to the distance that is covered, the packaging that is used, the vehicle(s) that were used, inefficient delivery routes, … By showing the impact we want to change their behavior and show the different alternatives.
At the moment we are missing data to quantify the impact and their is a lack of communication and choice when it comes to the logistics following the purchase of the products via e-commerce.
What are the next steps?
Find data on this problem, benchmark and analyse it.
Interaction with different stakeholders
A plan of action to continue with the project and a summary of the data & information that has been found.